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In November 2005, an exchange student from the US asked a funny question in my class. We were discussing an article that explained how Marlboro had to change Hong Kong smokers' image of the cowboy from a "cow herd" 牛郎 to the ranch and horse owner that Hong Kong consumers could aspire to. No one in Hong Kong would aspire to be the hired hand who had to take care of dumb cows. The student, out of the blue, asked, "Why do Hong Kong people wear cowboy boots?" It had nothing to do with our class discussion, but it turned out to be quite interesting, because the Hong Kong students denied that the boots were cowboy boots. They said that if they looked like cowboy boots, it was just because of fashion. It turns out that some Hong students think cowboy boots have to have spurs. Above you see an example of a pair of boots worn by a student. These are mostly canvas, are softer and floppier than American cowboy boots, and they have a zipper on the inside.
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1 comment:
see? that's a great blog entry! you will soon be a FB man. I would like to comment that we call those sh**-kickers, not cowboy boots (except around Sydney, who is dying to have a pair of cowboy boots).
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