The Trump Election

A number of friends in Asia have asked me about the 2016 US presidential election, so let me make some comments.

First, on the polls that were wrong. There has been some gloating by people who do not understand math, claiming that polling does not work. That would put into question well over half of social science research! I think the more intelligent position is to try to understand why the polls were wrong, and that will take time. But I do want to point out that Nate Silver and the FiveThirtyEight.com team did a very good job of emphasizing the uncertainty of the presidential race (see article here). They do not run polls themselves, but they noted that because the polls were so close, and because there were so many “undecided,” they had Clinton only at about 65% chance of winning in the days before the election, and at 71% at midnight Monday night, when their model issued its final answer. The New York Times and many others had Clinton at over 90% in the week before the election (and Huffington Post was at 98.2% on election day), but Silver had warned that though Clinton had many paths to victory (i.e. states she could win, and was likely to win, to get to 270 electoral college votes), because the polls were so close and because states would vary together, she was far from sure to win. In other words, if she did poorly in Florida, it was also likely she would do poorly in North Carolina and other states. And so it was.

Second, on why Clinton lost. There will be many explanations, but I think the issue of branding and symbolic thinking is one that has an anthropological angle. On election day (so before we knew the results), the Washington University in St Louis PR newsletter published a story in which Raphael Thomadsen, associate professor of marketing, noted that

“Clinton’s camp failed to rise to the branding challenge: Instead of giving her a clear, consistent message, it provided messages that were muddled and scattered. Thomadsen contrasted that with Trump’s “Make America Great Again” slogan, noting his campaign material constantly backs up that slogan.”

Clinton raised a number of criticisms against Trump, from his treatment of women to his bankruptcies, to his not releasing his taxes, to his temperament. While these all added up to showing Trump as unfit for the presidency for those who decide things “rationally” and for those Democratic partisans who already favored Clinton’s proposals, they did not provide a convincing case for the swing voters.

“Ultimately, Hillary Clinton didn’t effectively brand herself, so Trump did it for her,” Thomadsen continued. “Trump’s ‘Crooked Hillary’ terminology is ubiquitous. In the absence of any coordinated message against this, that brand has stuck.”

This rang true when the day after the election, I heard a voter on NPR say he did not really like Trump but voted for him because Hillary Clinton is the most corrupt politician the US has ever had in Washington. This is an absurd statement, at least in its literal sense. Trump had four business bankruptcies, used questionable methods to avoid paying income taxes, stiffed contractors, changed his positions on issues, had no fixed views andcontradicted himself, was judged by Politifact.com to be lying 68% of the time (19% mostly false, 34% false, and 17% pants on fire) compared to 26% for Hillary Clinton (14% mostly false, 10% false, and 2% pants on fire), and made statements like “Obama founded ISIS” (http://www.cnn.com/2016/08/11/politics/donald-trump-hugh-hewitt-obama-founder-isis/ ). Clinton’s “scandals” pale in comparison to the adultery (his open affair with Marla Maples), sexual assault, and failure to release his tax returns. The “crooked” person was, from one point of view, Donald Trump, but he somehow managed to get that label attached Hillary Clinton. That is branding at its best (or worst).

This weakness in branding was noted during the campaign; “Bill Clinton complained throughout that [campaign manager Robby] Mook was too focused on the ground game and not enough on driving a message-based campaign,” a Politico article notes, adding that there was no chief strategist like David Axelrod. 

I am among the majority of Americans who did not vote for Trump, and I am among those who like David Remnick, are horrified and worried about what damage he will do to the world, the country, and to general civility. But I’m also upset that I did not see his appeal. I do not know any Trump supporters, because in America, most people avoid talking about religion and politics in polite society. Obviously, many people I have had dinner with or met in casual encounters were Trump supporters (though they are fewer in the city). Still, I have heard them speaking on the radio, and I understand that most of them are actually decent and good people (the few hotheads and disgraceful types seem to be overrepresented on TV, because they make for a good show).

Clinton appealed to me because she understood that problems are complicated and require careful thinking and balancing different interests. If some people are hurt by free trade, but the nation as a whole benefits, assistance programs need to be made available. Most problems do not have simple answers, or they would have been solved by now. She "won" all three debates, by most measures, and yet that was not enough.

Trump appealed to magical thinking. He claimed to be the only person who can solve the nation’s problems. He portrayed himself as the savior. (Hm, that was true of Obama 8 years ago too.) He blamed economic problems on illegal immigrants, and demonized Muslims. As American Anthropological Association President Alisse Waterston put it in an email to members, “Strong, divisive language gained the most public attention, sometimes escaping the orbit of facts and launching into some parallel universe.”

Part of that “parallel universe” was created by Facebook and Twitter, and there are already questions about what can be done to prevent the segregation and formation of echo chambers that social media create, and also questions about how to deal with false news (see Bloomberg article here). Trump supporters widely forwarded stories that the Pope endorsed Trump and that Huma Abedin could be a terrorist agent, though they are both false.

Some people feel that the media, especially social media, did not do a good enough job of exposing Trump’s flaws (here is one example). But the information was there; Trump supporters chose not to act on it. We need to ask why facts that seem so important to Democrats and people on the two coasts were not important to Trump supporters. It turns out that Trump was a good communicator; he knew how to use symbolic speech. Part of it was the reprehensible scapegoating of illegal aliens (economists do not agree that they “steal jobs” because they do work that native Americans will not do). But what seemed to me to be simply repeating the lie was “staying on message” and building a brand.

That “parallel universe” Trump supporters created is the symbolic thinking we see in every culture. It is clearest in what we label religion, but it shows up in any area where identity and core values are at state. An excellent article on Politico notes that in a change year, it was impossible for Hillary to claim to be a change agent. The Clinton camp thought her age would be the main problem of her campaign, as well as the fatigue that sets in against the incumbent party. Age was not an issue, since Sanders and Trump were both older than her, but they both opponents tapped anger at the “rigged economy and government” which seemed to be used in a literal sense by Trump, but was more symbolically understood by supporters as a system tipped in favor of those with money and power. The problems with the Clinton Foundation (even though no explicit quid pro quo was found) and Podesta’s emails (which mostly just showed the wheeling and dealing of governing, and nothing illegal), fit into the narrative that Hillary was an insider. It was in this sense that she was “corrupt.” She tried to use the argument that Trump was temperamentally unfit to be president, and that her experience was valuable, but she obviously did not convince enough voters. Even mobilizing voters on the ground turned out not to be enough.

To educated people and intellectuals, the truth matters. I respect Obama’s and Clinton’s calm, cerebral approach. They believe in science, and do not deny climate change. Unfortunately, many saw Obama’s cautious and deliberative approach as weakness. I doubt foreign leaders saw it that way. But in Trumpworld, Clinton and Obama were traitors (see here and here, though it is upsetting to read). 

Anthropologists often study people who make fantastical claims. (When it is a foreign culture, we can do so with respect; when it is our own culture, it is often offensive.) Some people we study claim to speak to deities, some say they are able to see ghosts, others claim to have been abducted by aliens. Anthropologists know that often such statements are not literally true, but are understood metaphorically, or express larger truths. Evans Pritchard said the Azande understood witchcraft as a language for speaking of tensions in social relations. And most of Trump’s supporters do not expect him to actually build a wall, let alone to have Mexico pay for it. They understand that as symbolizing his hostility to globalization. Today, NPR’s All Things Considered interviewed people who voted for him in Ohio, and one said that even if he does just 10% of what he promised it will be enough, because at least it will be progress. That shows they did not take his words literally. Voters select based on symbols and images, ideals, hopes and fears. They are not rational philosophers carefully weighing the issues, as intellectuals often imagine and want to believe.

This is not the first time that American voters turn their back on the smarter and more cerebral candidate in favor of a popular personality: Adlai Stevenson II ran for president in 1952 and 1956 against Dwight Eisenhower, losing badly in both elections. He was known as a gifted speaker, and the historian Arthur M. Schlesinger Jr. said that “to the United States and the world he was the voice of a reasonable, civilized, and elevated America.” Yet, he was dismissed as an egghead. Eisenhower, a war hero with no political experience, won the elections.

Even if Trump had lost, we would need to explain how a vulgar, bombastic, lying, isolationist, racist, misogynistic and thin-skinned candidate could get close to half the votes. It is hard to understand how the leader of the "birther" movement, who then shamelessly blamed it on Clinton, could be taken seriously but millions of Americans. In addition to the power of symbols, there is also the power of celebrity. Just as he can force himself on women and get away with it, he is assumed by many to have power and mana. We do not rationally know whether he actually has billions of dollars, but through celebrity and fame, he has power. 

Now that he has won, there are going to be major changes to US policy that contradict bipartisan consensus. As an Atlantic article from the day before the election shows, Trump has been consistent over almost 30 years in his 1) opposition to U.S. alliances; 2) opposition to free trade; and 3) support for authoritarianism. And I’d really like to understand why Republican voters supported him even though he wants to create a huge $500 billion infrastructure investment program, something Obama tried to do but was blocked by the Republican Congress.

In the end, I agree with Obama that government as incremental. Fortunately, no one person can cause that much damage. Already, it is clear that to rule, Trump has to pick from the Republican talent pool, and hopefully they will moderate some of his dangerous ideas. Plus, he will need to rule through Congress, which even though Republican controlled, has very different ideas about the role of government. (Hopefully they will simplify the tax code.)

I am more worried about the country’s institutions being destroyed by his authoritarian tendencies, not by the country going in the “wrong” decision (deciding the “right” direction is what democracy is all about, after all). I’m worried his isolationism, and his need to show that he is “strong,” will cause unintended disasters. My fear is that Trump’s ignorance and short attention span will weaken or destroy American institutions, but hopefully, the institutions are strong enough to withstand any mischief he might commit. We will soon find out.

Voting and Economists

It took me an hour and a half to vote this morning. Though I got up at 5:45 am to arrive at the polls as soon as possible after they opened at 6:00, by the time we got there at 6:10 there was a long line already. But everyone patiently waited in line, mostly quietly, a few people exchanging greetings with neighbors and friends who passed us to get to the back of the line. We finally finished voting at 7:20, and did not get to our apartment (just across a park) until almost 7:30.

This reminded me of the argument by economists that it is irrational to vote. Steven Levitt, of Freakonomics fame (and whose work I generally admire), has said on his podcasts with Stephen Dubner that he considers voting irrational because his vote does not make a difference, and plus, he is not really interested in politics.

LEVITT: Well, one good indicator of a person who’s not so smart is if they vote in a presidential election because they think their vote might actually decide which candidate wins.

Like most mainstream economists, he thinks people are motivated to vote by individual pleasure:

LEVITT: I think the reason most people vote, and the reason I occasionally vote is that it’s fun. It’s fun to vote, it’s expressive, and it’s a way to say the kind of person you are, and it’s a way to be able to say when something goes wrong when the opponent wins, “well I voted against that fool.” Or when something goes right when you voted for a guy to tell your grandchildren, “well I voted for that president.” So there’s nothing wrong with voting. I think you can tell whether someone’s smart of not so smart by their reasons for voting.

Standing in line at 6:00 am was not fun. I didn’t see others “having fun” either.

Levitt displays a common occupational disease of economics: blind individualism. Levitt is not exceptional; the same Feakonomics episode quotes another economist, Bryan Caplan, at even greater length claiming voting is irrational.  (See also here.) 

Economists build their models assuming a rational Homo economicus and then see how much that model can tell us about the real world. But often, economists forget that their model is a simplification, and they begin to believe that if everyone were rational, like Vulcans, that the world would be a better place. They often assume that smart people are “rational” and that any other “emotional” (i.e. cultural or “irrational”) decision-making is a deviation from some ideal. But that “ideal” was their own model, not a model that any major civilization or religion has proposed.

Thus, for economists, since my vote (at the margin) does not affect the outcome, I should not bother to vote. I don’t understand why it does not occur to them, or bother them, that if everyone thought like that, then no one would vote and democracy would be impossible.

Economists’ thinking on voting seems to suffer from excessive individualism. Too many economists (and many Americans influenced by this thinking) get upset that their vote does not count. I say the opposite: it is a good thing their, and my, vote does not count much except in the aggregate. Most times, when individuals have had a lot of influence, things have not turned out well (see Stalin, Mussolini, Hitler, Mao, Pol Pot).

Freakonomics also had a program about whether presidents really can do that much.   They argued, correctly, I believe, that there are strong limits to what the president can do, and though candidates like to take credit for “creating jobs” and for the state of the economy, there are really few things they can do, and they can only influence the economy. This is generally true, although some presidents have made horrible decisions that caused a lot of misery (e.g. Bush’s decision to invade Afghanistan and Iraq), and it is also true that Trump’s economic plan could seriously derail the world economy if he started a trade war.

Economists have an overly individualistic view of society. They assume human nature is selfish and individualistic, but human nature is also political, social, and moral (see Wilk and Cliggett). People may vote because it gives them some satisfaction, but they also vote because it is socially expected, and because they want to help make a better world (i.e. moral and altruistic reasons), and because they were taught by their parents and school that it is the right thing to do. Economists seem not to get this. They see society as just a collection of individual preferences, a view that let to Margaret Thatcher’s infamous comment that there is no such thing as society, just individuals.  

The same individualistic assumptions have led many Americans to believe that it will take one person to change the system. Trump has said, “OnlyI can fix it” at the Republican National Convention. Aside from the hubris and braggadocio, the notion that one person can change a whole system is laughable. And this is leaving aside the fact that Trump has no political experience (so would not be able to get legislation he wants passed), and that he has not specified what the new system will be like. His appeal is the classic one of a demagogue.

It is actually a sign of a mature democracy that one individual has limited power. Authoritarian leaders in recent history that have had a lot of power have caused catastrophes. Trump could do a lot of damage to American institutions, and to the world economy, but he would have many brakes on his power. He would be frustrated, but that is a good thing. Obama disappointed many by not revolutionizing America, but he was very clear that his power was limited and all he could do is move the country gently in what he considered a positive direction. The benefit to limiting autocratic power is something many Chinese, Russian, and Philippino advocates for authoritarian government may come to learn.

In the meantime, it is important to vote, even when the system is not entirely fair. No human system is totally fair. Taiwan’s biased elections (biased in favor of the KMT until the 1990s) created a foundation for real democracy. No one person’s vote will make a difference in any election, but collectively, each vote does make a difference. Only economists don’t see that.

A native anthropologist at home in what has become a foreign country

After 24 years of teaching and research in Hong Kong, I have moved back to the Midwest, to St Louis, Missouri. Things are still new, and there are new discoveries every day. Missouri, or at least St Louis, is generally considered part of the Midwest, and since my wife and I grew up in the Midwest (Indiana, to be exact), there is some cultural affinity. People are generally very nice to one another; little road rage (people alternate when merging on the highway, and don't cut in line or fight for every space like in Hong Kong), and service personnel are "friendly" (I realize that is partially a culturally defined term). There is a lot going on in St Louis, and it is much nicer than many people had let me to believe. Among initial (superficial) observations:

Everything is big.  The egg tarts (蛋塔) are labeled "European Bakery Creme Filled Tart" and the size of a fist.

The choices in the supermarket are overwhelming. It takes us over an hour to go shopping each time as we have to a) find things in these enormous stores, organized in ways that I still don't understand (except that the milk is in the back; see Planet Money story on this) and b) the choices are so great.

 This is the bacon section! We hunted for 5 minutes to try to get a small package (to use in cooking, not to actually eat as meat) and ended up having to buy 12 oz., the smallest size (after much searching).

 On September 18, Halloween-themed products were already in the stores. They now have "Pumpkin beer" and "Oktoberfest pretzels." I suppose that is "American ingenuity".

 My lunch yesterday; note the size of the sandwich in comparison to the fork. It was very good, but too much. Only once have my wife and I remembered to order one meal and share it, and that was a very enjoyable dinner as a result.

 This is a car (a Hummer) that is parked in our building's garage. It should not be legal to drive such a large car on the streets because it is a menace to other drivers. I cannot help but wonder what the owner of this car is trying to compensate for.

SUVs are now the normal car in the US; the rise of "SUV culture" occurred while I was out of the US, so I have not caught up to the style. Keith Bradsher, now a NY Times correspondent in Shanghai, wrote a great book about the rise of the SUV. I insisted on getting a regular sedan, and my choices were constrained because SUVs are so common.  SUVs are also considered cool, and one pays a premium for it. The Subaru WRX is the SUV version of the Impreza, and one pays about $8000 more for turbo and the privilege of riding 5 inches higher off the ground.

Hong Kong service and communication

I just had one of the culturally confusing experiences one often has in Hong Kong, one that reminds me of Linda Young's Crosstalk and Culture in Sino-American Communication. In that book, Young analyzes a conversation between a HK police officer who tries to be polite but is misunderstood by an American businessman, who mistakes politeness for weakness and then blows up when he can't push the policeman around.

In my case, I called HP to try to buy a new power supply for my desktop computer, which surprisingly has a 220-240 volt power pack. I only told the woman on the phone (who I will call Izzy--I never did get her name clearly) I needed a 110 volt power supply for my computer, a computer that is out of warranty. Before I even told her what model of computer I had, she told me that HP does not sell that power supply any more, and told me to go buy the part from another vendor (I understood her to mean the small vendors like at Golden Arcade in Sham Shui Po). I asked her how she could know that it was not available, since I had not told her the model number. We went around in circles, but basically, she was telling me that because it was out of warranty, and since I wanted to buy the power supply myself, it was not made any more. I told her I did not believe this, and asked to speak to her manager. She did not say no, but did not call the manager, and instead went through a repetition of all these nonsensical details (just like in the Linda Young case). I told her I did not believe her because she did not know my model number, so she looked it up and found out my model of computer was last sold in 2012. She kept going back to the fact that since it was out of warranty, there were no parts from the factory. I asked if her reply would be different if I asked HP to change the power supply for me. Gradually, it turned out that in fact, if I asked HP to change the power supply, they would do it, but the labor would be HK$650, and the cost of the part would be over HK$2000, so the total was over US$300, which is basically more than a 4-year old computer is worth.

So basically, I was too stupid to understand her meaning from the start, which is that if I wanted to change the power supply, then I should go with a small vendor who will do it cheaply, not with HP which is not interested or equipped, really, to do such "repairs" or modifications. I imagined a company with parts on hand for repairs, which would allow me to get a quality part that would fit in the computer case, but apparently that is not the way computers work. Even after years in Hong Kong, I can still have these confusing conversations--in part because I don't speak Cantonese and Izzy's English was poor, but also because we did not understand each other's speech strategies and assumptions.

Frustrating, but fun, too.

Taiwan's Election: Identity, the Economy, or Respect?

Taiwan has had a historic election. Not only has it elected the first woman president in the Chinese world, but for the first time there has been a change of power in the legislature. The Legislative Yuan will have a DPP majority. While Chen Shui-bian had to deal with a hostile KMT-controlled legislature, Tsai Ing-wen will have her party’s support.

Though this is an important election, one should not misunderstand its meaning. BBC TV oversimplified the election by focusing on the DPP’s historically pro-independence stance and making the election seem to be a referendum on identity. That is, of course, an aspect of the election, but the election focused more explicitly on domestic issues, especially the economy. There is a widespread sense, especially in the south where I have lived the past 7 months, that the relationship with the Mainland has not helped Taiwan very much, and that the Mainland is hollowing out Taiwan’s economy. The economy is stagnating, and even high tech industry has not been growing as rapidly as before. Inequality and jobs for the working class are the major issues that Tsai is going to have to face. It is not clear how she is going to solve a problem that has been vexing all mature industrial economies. Identity politics was not the explicit issue in the campaign. And that is one reason Tsai won; she reassured voters she would not rock the vote, thus attracting voters who do not vote just on identity politics. Polls show that the “post-1980” generation is much more likely to identify as Taiwanese than Chinese, and as they replace older voters, the natural DPP constituency has been growing. In Pingtung, votes for the Legislature in my district show what appears to be a gradual drift towards the DPP. The KMT candidate Wang Jinshi won with 54% of the vote in 2008, with 51.5% in 2012 (against the same candidate), and lost with only 45% of the vote this year. He was the only KMT legislator south of Tainan. Now Tainan, Kaohsiung, and Pingtung are solidly DPP.

One should not assume that DPP voters want formal independence from China. Farmers like to sell their fruit to the Mainland, so want a good relationship with the Mainland, but worry that Mainland farmers are learning from Taiwanese businessmen how to grow the same high quality fruits, and can produce them more cheaply. It is thus a complicated relationship, and not simply a matter of wanting to be “independent.” It is more about respecting Taiwan. For China to win Taiwanese hearts, it has to accept that there is a Taiwanese identity, like there is a Shanghainese and Cantonese identity. This may or may not lead to an independent Taiwan, but if the CCP, like the old KMT, tries to deny Taiwanese their distinct identity and interests, then frustration and conflict will grow, and a sense of alienation from the mainland will continue to stoke feelings of difference, and a desire for independence.

The KMT and DPP are actually not that different in the policies they advocate, though of course the differences can be significant. We need to remember that 16 years ago, Chen Shui-bian promised to stop the 4th nuclear power plant, but in the end, he didn’t stop it. Taiwan now has single representative districts, which forces candidates to take middle-of-the-road positions.

The major danger now comes from mainland China misunderstanding Taiwanese asserting their interests as expressions of “independence.” Hong Kong’s government is so controlled by Beijing that the abduction of book seller Li Bo in clear violation of One-Country Two-Systems is not sufficient to force it to press its legal rights with Beijing. If Zhongnanhai expects Taiwan, and Tsai Ing-wen, to be that compliant and obedient, it will be frustrated by what it sees and Taiwanese provocation and temerity. That could lead to mistakes and overreactions.

I also realize, now that the election is over, that many of my “blue” (pro-KMT) friends were actually depressed not just about the fact that they were going to lose the election, but also because they see no way out for Taiwan. They realize that it is not likely that the ROC’s democracy can be spread to the mainland. And they feel that Taiwan has no choice but to appease the CCP to save the prosperity and freedoms that it has. They hoped that increased interaction with the mainland would lead to economic benefits, but that has not been the case, so far at least. So their ideas for how to improve the economy have also appeared bankrupt. But it seems the DPP has a more hopeful vision. Even if independence is not possible, they seem to want to make Taiwan the best place possible. They are not worried about the long term resolution of the cross-straits issue; they focus more on hope for a better society and economy in the near future. 

So even if the election was more about the economy than independence, the new DPP government will still have to deal with China. Indirectly, the election was, therefore, about the relationship with China. And we need to remember that the KMT’s first presidential candidate, Hung Hsiu-chu who was unceremoniously dumped in October, was very unpopular precisely because she advocated even closer integration with the mainland.

It seems almost every issue in Taiwan can be related to relations with the mainland. But one issue jumped out as especially significant just a day before the election. Sixteen-year old K-Pop singer Chou Tzu-yu was attacked by mainland internet ultra-nationalists for supposed “Taiwan independence” sentiments. She was “outed” by a Taiwan born singer who has made his career in the mainland, Huang An, for waiving an ROC flag along with a Korean flag in a TV program two months earlier. On election day, millions watched a video of Chou abjectly apologizing and reaffirming that “there is only one China” Her agency claims they did not coerce her to apologize, but that may just be semantics (what does “coerce” really mean?), especially since the video of her apology (read from a sheet of paper, like for a hostage or show trial) was issued by that agency. 

It is ironic that she got in trouble only for waving the ROC flag. If the CCP really wishes to argue that there is one China but two interpretations, they need to allow the ROC flag as the second interpretation of what “China” is. By viewing the ROC flag as a “pro-independence” flag, they are antagonizing all the KMT supporters who are their only potential allies in Taiwan. In Taiwan, the ROC flag IS the flag of the “One China” ideal. Everyone in Taiwan, blue or green, was sympathetic to Chou Tzu-yi. Plus, their attacks on a 16-year old girl seemed like bullying. Certainly nearly everyone on Taiwan felt that the mainland internet ultra-nationalists were bullying Taiwan. So while the Global Times reportedly claimed “This was a compete victory by mainland Internet users over Taiwanese independence,” I would say that the ultra-nationalists have shot themselves in the foot. It is this kind of bullying of Taiwan and Taiwanese that drives the island further from China. The mainland leaders and ultra-nationalists need to respect Taiwan if they want a good relationship with the island, and if they hope to one day reunite with it.

A Taiwan Election Observation

A banner in Taiwan's upcoming 16 January election caught my attention when I first saw it on 26 December in Wandan, Pingdong County, in southern Taiwan (see photo). I says:

A vote for Wang Jinzhi = Affirmation of of Ma Ying-jeou, and support for Eric Chu.

Ma Ying-jeou 馬英九 is the current president, and Eric Chu 朱立倫 is currently running for president, and like Ma is a member of the KMT (國民黨).

In the small print on the bottom right, the banner indicates that it is posted by the DPP, the main party rival of the KMT. Interestingly, the banner is not in green and white, the usual colors of the DPP (the KMT's colors are blue and red).

To understand this banner, one needs to know that Wang Jinshi is the incumbent representative in the Legislative Yuan (parliament) running for re-election. Having served twice as mayor of the city of Pingdong and two four-year terms as legislator (and running twice but losing both times in Pingdong County head elections), he has high name recognition and is expected to be re-elected. Still, the last election in 2012 was close, and Wang only won with 51.5% of the vote, a less than 5000-vote margin (see results here). But overall, the KMT is expected to do very poorly, both island-wide and in Pingdong, and may even lose the legislative majority which they have never before lost.

This banner is trying to tar Wang Jinshi with the feathers of the very unpopular president, Ma Ying-jeou. The DPP expects do do well in Pingdong County in the presidential ticket: the DPP's Tsai Ying-wen should handily defeat Eric Chu. But the DPP apparently worry that many voters will split their votes and vote and vote for Tsai for president but Wang for Legislative Yuan. This banner tries to prevent that by making them feel that they are voting for Eric Chu--and more importantly for Ma Ying-jeou--if they vote for Wang in the legislative race.

It is a classic negative campaign tactic (albeit mildly negative); there isn't even any mention of Wang's opponent, the DPP's Chung Chia-pin (鍾佳濱). It remains to be see whether it works.